Good reasons


High-potential market

In 2014, the USA was the biggest furniture importer on the planet, with imports worth almost 52 billion US dollars. With rising interest rates and a growing economy, the USA is one of the biggest sales markets in the world – potential which, as far as the European interiors industry is concerned, is still largely untapped.

America’s largest design event

With approx. 30,000 visitors and over 400 exhibitors expected in 2016, Dwell on Design is one of the biggest design shows in the USA. This is where the US design elite meets for a three-day event on approx. 23,000 square meters (250,000 square feet) of exhibition space. The trade show is also known for its lecture program and features a dynamic mix of manufacturers and dealers, design stars and students, trade professionals and consumers.

High novelty value for imm cologne exhibitors

Because they are not so widely distributed in America and due to the cultural openness the West Coast is known for, the European design brands will generate a great deal of interest from the US market’s trade professionals and consumers.

Cost reduction and efficiency

Taking part in imm cologne at Dwell on Design is an easy and inexpensive way into the US interiors market. imm cologne’s comprehensive support with all relevant aspects makes participation affordable – regardless of whether you’re looking for concrete sales partners or just want to sound out the market. With imm cologne as their partner, the organizational, costing and bureaucratic obstacles facing individual exhibitors are reduced to a minimum.

Be part of it: a consistent look, individual brand presentations

imm cologne at Dwell on Design offers a comprehensive “turnkey” service. The coordinated booth architecture ensures a consistent, modern look while leaving plenty of freedom for individual brand presentations.

Professional and experienced organizing partners

With Koelnmesse and DODLA, you’ll have two strong partners by your side. Koelnmesse is an experienced trade fair organizer that operates all over the world. In recent years, the company has expanded its portfolio by implementing a number of international trade shows in the interiors and lifestyle segment: the China International Kitchen and Bathroom Expo (CIKB) in Shanghai and the Pueri Expo in Sao Paolo.